The art of telling stories in 30 seconds

Is there an art of telling stories that will remain in your mind for months and years ? Of course yes. Now if I add a clause that this needs to be done in maximum 30 seconds, what will be the reaction – naaahhhh, very difficult, impossible !!! Well, that’s what advertising in television needs to achieve – isn’t it ? And how often we see this as a difficult task when we are just watching TV ? Most often, either we take a deep yawn or run to the loo for the long-awaited leak and run back for the … Continue reading The art of telling stories in 30 seconds

The modern era revolution ?

The world is going through a tough time with lot of potentially big issues that can destabilise the modern day society. The world is today integrated in a matter that did not exist so much even twenty years ago. The inter dependency of countries are intertwined through many channels – whether it is through import and export or through dependency of resources (both natural and human skills) or through political compulsions that trigger lot of funding across nations, the fact remains that we are all nodes of a huge interconnected network and we cannot build enough firewalls to insulate ourselves … Continue reading The modern era revolution ?

The scene of “obscene” pricing

Very recently some of my friends, including myself, were debating on the topic of the prices of the expensive smart phones available in the market and one of the common conclusions being drawn was that the prices can be labelled as “obscene” to a common man. That led me to think what defines this definition of obscene pricing and whether the corporations have the right to go for this kind of obscene prices of products. The basic philosophy of corporations is not only to make profits but to maximize the same at a minimum cost. This is because this will … Continue reading The scene of “obscene” pricing

Exploiting the technology addiction

There has been a huge advancement in mobile technology in the last few years which will definitely change our lives – both our personal and professional worlds. People have realised the tremendous positive impact of the mobile and across the world, we have seen a lot of enthusiasm and excitement in embracing new technology and new devices. Needless to mention, this adoption is also taxing the common man’s wallet as most of the latest gadgets are quite costly if you have to keep in touch with the latest functionalities and the latest designs. But the enticement of the adoption of … Continue reading Exploiting the technology addiction

The balancing act

The recent but year-long (more than a year ?) crisis at Greece has the potential impact across the world – probably we are already looking at the early symptoms. The stock market in India is hovering around 16000 mark against a 19000 value not so long ago – and this is in a country which is still projected for a 7% growth where many of the other countries are under negative or zero growth. And what we are witnessing in Greece will probably be repeated across various countries if things just cascade down and across. That brings out the question … Continue reading The balancing act

The world will be all mobile !

Mobile with virtual key board on any flat surface If you see the above picture, this actually shows a fantastic innovation where from a device, you are getting a virtual key board appearing on any flat surface, which can communicate with a mobile and hence help in faster, easier usage just like a full-fledged QWERTY keyboard. I personally believe that the definition of a “conventional” office is under threat – office can now mean any place in the world, whether you are at your home, or in a multiplex, or in a restaurant or even your toilet :-) All that … Continue reading The world will be all mobile !

Understanding the market of inventories

In case you are wondering what is a market of inventory, where do I find that, etc – well, I was just referring to the Stock Market. I know some of you might immediately react that I am trying to achieve something that no one in the world has been able to do so far in the history of mankind. They also remind me that you cannot understand two things in the world – women and stock market – and both of them believe in keeping ‘stocks’ – one likes to keep ‘stock’ of unwanted things that they get through … Continue reading Understanding the market of inventories

The choice for choices ?

It has been reported in Indian press that very soon, the Government of India will be allowing 51% FDI participation in Retail in India. This will be an occasion which will trigger of huge amount of debate amongst the people here with mixed opinion. One one hand, we will have supporters of this decision as they want more options, more choice and more attractive prices amidst a free-for-all cut-throat competition. It is often stated by many people in US that Walmart is one of the factors that has helped America control her inflation. Whether this is the sole factor or … Continue reading The choice for choices ?